Fruit of the Loom is a manufacturer of high-quality clothing with a long-standing tradition. As early as 1851, the first garment bearing its distinctive colorful fruit logo was sold in the United States.
Since then, many years have passed and a wealth of experience has been gained. Thanks to that, FOL has become a popular and respected brand recognized literally all around the world.
They have mastered the vast majority of their production processes — from growing cotton and weaving fabric to sewing and distribution. They are not dependent on middlemen, which means they maintain full control over pricing and product quality, as well as fair wages and safe working conditions for all their employees.
You could say that FOL has taken cotton by the right end, maintaining an excellent balance of price, quality, and added value at a consistently high level.
Another reason why we love Fruit is undoubtedly its approach to the environment. It already manages to source most of its energy from renewable resources and, thanks to its own innovations, has reduced water consumption by more than half. All waste is carefully sorted and further processed.
Simply put, it is a responsible and inspiring company with a clear vision of better and fairer tomorrows.
